Pride of Britain

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Great hospitality is the key to Pride of Britain’s longstanding reputation for excellence in hotel keeping. This consortium is a non-profit organisation that belongs to its member hotels, a collection of never more than 50 independent, mostly family-owned, luxury hotels in some of the most beautiful locations around the British Isles. Each has its own distinctive style and character but run by people with a passion for great hospitality.

Chief Executive, Peter Hancock, manages the consortium and his team who report to a board made up of member hoteliers, currently chaired by David Morgan-Hewitt, Managing Director at The Goring.

When you book to stay at a Pride of Britain hotel you have the assurance that it has been inspected and approved by its fellow members of the consortium. Many are rejected at the application stage. Hotels range in size from just 11 rooms at Airds in Scotland to over 140 at Luton Hoo in Bedfordshire, the setting for a number of famous films. Many of the properties in Pride of Britain stand in extensive grounds, such as Hartwell House in Buckinghamshire, Gravetye Manor in Sussex and The Lake in mid Wales. A few overlook the sea, including Seaham Hall, Bailiffscourt and The Thurlestone, which stands above a stretch of National Trust coastline near Salcombe. For those seeking quiet solace Barnsley House in the Cotswolds and The Gilpin at Windermere are adult-only havens, while those seeking wellbeing can find it in spades at Lucknam Park or The Dormy House. The Torridon in the Scottish Highlands is our most northerly member (apart from MV Hebridean Princess when at sea). Three London hotels complete the set: The Goring, The Capital and The Arch London.

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Find your sanctuary.

From 16 of September 2019 The Arch London will re-brand to The Prince Akatoki London.
The Prince Akatoki London is your own unique sanctuary; a space to relax, recharge and experience something new. A hotel that takes the best of Japan and introduces it to London.
The Prince Akatoki invites you to slow down, breath and re-enter the world feeling new again.